12 Aug, 2026

When the Numbers Don’t Tell the Whole Story

By |2026-08-19T11:29:48-04:00August 12th, 2026|Categories: Research & Evaluation|Tags: , , , , |0 Comments

A woman wearing glasses reviews a document in front of a laptop, with charts in the background and the text “When the Numbers Don't Tell the Whole Story” displayed beside her.
Your numbers can tell you what happened, but do they tell you whether your program is making a difference?

Collecting data with a clear purpose is an important first step. Once you know why you’re collecting it, you can now ask: What does this data actually tell us? 

Nonprofits collect plenty of information about their work. Staff track participants served, events held, trainings delivered, community members reached, referrals made, resources distributed, and countless other activities. These numbers can provide useful information about what a program is doing and whether it’s reaching the people it intended to reach. However, problems arise when we expect those numbers to tell us something they can’t. A measure of activity isn’t automatically a measure of impact.

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6 Aug, 2026

Ask Nicole: Data for Learning vs. Accountability

By |2026-08-19T11:30:00-04:00August 6th, 2026|Categories: Research & Evaluation|Tags: , , , , , |0 Comments

Have a question you’d like to be featured? Let me know.

In 2017, I facilitated a focus group for participants involved in a leadership project. As part of the project, some participants received funding to implement small scaled engagement events in their local communities. One participant hosted an event to engage community members, and while the host anticipated over 100 attendees, the actual number was a quarter of that.

Based on the attendee numbers, the host shared that she didn’t think her event had been very successful because “not many people” attended.

At first glance, that conclusion made sense. We’re socialized to believe that attendance is the most visible measure of success. Fewer attendees could easily feel like a missed opportunity.

But as the conversation continued, a different story emerged.

The participants who attended remained engaged throughout the event. They asked thoughtful questions, contributed to meaningful discussions, and continued interacting after the session ended. What initially looked like a disappointing turnout became evidence of something much more valuable: The event still fostered genuine engagement.

That experience has stayed with me for years because it illustrates an important lesson about data: The numbers we collect don’t always tell the whole story.

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15 Jul, 2026

The Messy Middle Is Where Change Happens

By |2026-08-11T11:40:56-04:00July 15th, 2026|Categories: Strategic Planning & Sustainability|Tags: , , |0 Comments

Two construction workers wearing hard hats, safety glasses, and reflective vests stand side by side. A purple text box over the image reads, "The Messy Middle Is Where Change Happens." The bottom of the graphic displays "Nicole Clark Consulting" and the tagline, "Raise Your Voice for Women & Girls of Color."
Just as every building requires a construction phase, meaningful organizational change requires navigating the messy middle.

Whether we’re talking about city infrastructure, nonprofit initiatives, strategic plans, or organizational change, every project eventually enters what I call the messy middle.

It’s that period between making a decision and achieving the desired outcome. It’s where leaders begin implementing new ideas, organizations adjust to change, and communities start experiencing the effects of decisions.

The messy middle looks different everywhere. For a city, it may involve years of construction, traffic detours, and public frustration before a new transit line opens. For a nonprofit, it might mean adjusting programs, navigating staff turnover, or refining a new strategy after receiving community feedback. For foundations, implementation often requires patience as grantees test approaches, learn from setbacks, and adapt to changing circumstances. I’ve watched organizations move from an exciting strategic planning process to the far more difficult work of prioritizing recommendations, reallocating resources, and making difficult decisions.

This stage rarely receives the same attention as launching a new initiative or celebrating its success, but it’s where meaningful change actually takes shape.

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8 Jul, 2026

Ask Nicole: Are We Planning Too Much?

By |2026-07-15T12:14:08-04:00July 8th, 2026|Categories: Strategic Planning & Sustainability|Tags: , , , |0 Comments

A purple "Ask Nicole" blog graphic featuring Nicole Clark smiling in a yellow blouse. The headline reads, "Are We Planning Too Much?" The bottom of the graphic displays "Nicole Clark Consulting" and the tagline, "Raise Your Voice for Women & Girls of Color."
Have a question you’d like to be featured? Let me know.

I recently watched a YouTube video called Why American Cities Can’t Build Anything, and I noticed how it mirrors what I’ve experienced over the past decade as a consultant working with nonprofits and foundations.

One quote from the video especially stood out to me:

“Around the United States, cities have become trapped in an endless cycle of visioning, planning, designing, consulting, studying, and redesigning, all while struggling to build meaningful change that they set out to achieve… planning has become a substitute for action.”

Organizations often hire consultants to facilitate strategic planning, conduct evaluations, lead community engagement, facilitate listening sessions, and make sense of complex issues. These services are valuable. Organizations should take time to understand the problems they’re trying to solve before investing resources into solutions.

At what point does planning delay action?

To be fair, there are important historical reasons why planning often takes longer today than it did decades ago.

Communities have learned, often through painful experiences, what can happen when governments, planners, and developers move projects forward without community input. Those decisions have displaced entire neighborhoods. Public investments have overlooked the people most affected by them. Large institutions and corporations no longer receive the same level of unquestioned trust they once did. As a result, community engagement, public participation, and transparency have become essential parts of planning processes. That’s a good thing.

The challenge is ensuring that planning still serves its original purpose: Helping us make better decisions and move toward implementation.

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17 Jun, 2026

How Social Workers Can Think Like a Consultant

By |2026-06-17T10:08:55-04:00June 17th, 2026|Categories: Consulting|Tags: , |0 Comments

A professional woman stands in a modern office with coworkers collaborating in the background. The image includes the title "How Social Workers Can Think Like a Consultant" and Nicole Clark Consulting branding.
Social workers already possess many of the skills needed to succeed as consultants.

A few years ago, I wrote a post about the social work skills that transfer well to consulting. At the time, I wanted social workers to recognize that they already possessed many of the skills needed to succeed as consultants. Relationship building, assessment, communication, problem-solving, facilitation, and evaluation are all skills that social workers use regularly.

While I still believe this, after ten years of consulting, I’ve realized there’s another piece of the conversation that’s worth exploring. Beyond transferable skills, social workers can benefit from understanding how consultants think.

We assume consulting requires an entirely different mindset than social work. In reality, I think the differences are smaller than they appear. What often changes is the lens through which we approach a problem.

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