Ask Nicole: Pros & Cons of Naming Your Business After Yourself

Today marks 6 years since leaving my employer to run my business full time.
While I no longer talk about the ins and outs of running a business anymore, today is an exception.
Six years ago, I was more excited, more hopeful, less secure in whether this will work out, and restless.
Today, I’m more confident, more stable, pleased with how things have worked out, and still restless.
The restlessness comes in large part due to thinking about the future, what comes next, and how I want my business to live beyond me.
One of the most important tasks of starting a business is coming up with your business name. Since I wanted to focus more on what services I wanted to offer, I kept it simple: Nicole Clark Consulting.
Six years later, I’m considering changing my business name.
Much like a newborn baby, coming up with a name that resonates and speaks to your business’ mission can be daunting.
But what’s in a name? Here are my pros and cons for naming a business after yourself:
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