1 May, 2024

Ask Nicole: What Would It Take for Our Organization to No Longer Exist?

By |2024-05-01T13:30:42-04:00May 1st, 2024|Categories: Strategic Planning & Sustainability|Tags: , , |0 Comments

Have a question you’d like to be featured? Let me know.

In evaluation, we assess a program or service’s impact to understand whether anticipated outcomes were achieved based on the program’s activities and resources, and whether changes in a participants’ behavior, attitude, or actions can be attributed to the program or something else.

But what is impact, and who gets to define this for your work?

In the early years of my social work career, my goal was to be as efficient as possible in helping clients advocate for themselves.

Along the way, I thought about my ideal outcome for my clients: They would no longer be on my caseload.

My clients would know how to advocate for themselves, know exactly where to go and who to call. Their voices would be heard, and actions who be taken to get their ideal outcome. They wouldn’t feel intimidated by medical professionals, and can effectively communicate and collaborate with all of their service providers. They stay on top of their healthcare, and are proactive when things don’t feel right. They would also know that their diagnoses don’t define them, and they can still achieve their dreams in spite of.

Until that day comes, the role of social workers and service organizations like the one I worked for will exist.

Look at your organization’s mission and vision statements.

In order to define your impact, ask yourself:

What would it take for our organization to no longer exist?

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6 Dec, 2023

Ask Nicole: Why Strategic Plans Usually Fail

By |2023-12-06T10:52:04-05:00December 6th, 2023|Categories: Strategic Planning & Sustainability|Tags: , , |0 Comments

Have a question you’d like to be featured? Let me know.

It’s that time of year, where we think ahead to what we want to accomplish in the new year.

If you’re a nonprofit leader, strategic planning might be top of mind for you.

Whether you’re considering the best time to start strategic planning or determining when to review progress, a strategic plan serves as a roadmap of your organizational priorities.

It’s also possible to fail at strategic planning. Here are seven reasons why a strategic planning failure happens:

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13 Jul, 2023

Closest to the Problem, Closest to the Solution

By |2023-07-13T11:29:53-04:00July 13th, 2023|Categories: Strategic Planning & Sustainability|Tags: , , , |0 Comments

When you’re closest to the problem, you’re closest to the solution.

I’ve fallen down the rabbit hole of philanthropy. 

Specifically, how funders engage with and invest in communities and nonprofits. Most nonprofits have an ambivalent relationship with philanthropy. They need funding to survive, but also wished they didn’t have to depend on philanthropy to sustain their work and livelihood.

You know your community better than your funder. Yet funders often have the upper hand as they hold the purse strings. 

However, there’s a phrase that goes: “Those who are closest to the problem, are closest to the solution“. This suggests that the people most familiar with or deeply connected to a problem are usually better equipped at finding the solution.

I’ve heard this phrase before, and recently read it in Nonprofit Quarterly’s article “Why Grantmakers Need to Break Their Restriction Habit—Permanently“. The article, focusing on the unintended harm restricted grantmaking has caused to nonprofit organizations and the communities they serve, proposed a new solution:

“Restricted grants imply that funders can see more than the nonprofit about the need, the situation on the ground, the best way to respond. The funders who actually think this way are few and far between. More common are the funders who believe what I believe—that those closest to the problem are closest to the solution; that nonprofit leaders have better, real-time information to make smarter choices than I ever could; and that nearly all nonprofit leaders are creative, smart, and honest.”

“Those closest to the problem are closest to the solution” is reflective of how nonprofits can make impact over time. Here’s how you can leverage this:

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15 Jun, 2022

Try This: The SOAR Analysis

By |2022-06-15T15:49:19-04:00June 15th, 2022|Categories: Strategic Planning & Sustainability|Tags: , |0 Comments

This this activity and let me know how it goes.

You’ve probably heard of the SWOT analysis. Strengths, Weakness, Opportunities, and Threats. It’s considered a traditional component of the strategic planning process.

It’s useful, for the most part.

What I mean by this is that, a glaring issue with the SWOT analysis is that the SWOT analysis has a tendency to focus on deficits within an organization, with the intent of fixing issues and problems.

This can often be draining to your stakeholders to always think of the problems.

Another issue with the SWOT analysis is that everyone has to agree that what’s considered a “weakness” or a “threat”, as much as their needs to be agreement on what’s a “strength” or a “opportunity”. This is really based on your perception.

Dismissing the SWOT analysis doesn’t mean dismissing potential barriers to your strategic success, but it does prevent us from creating experiences that’s more engaging during the strategic planning process.

Enter the SOAR analysis.

This activity is ideal for:

  • Board of directors, staff, and other stakeholders involved in your strategic planning process

Here’s what you’ll need:

  • Set aside a full day (or several) for this activity, where you can work with minimal uninterrupted (as we’re still in a pandemic, determine how this will work for an in-person setting or a virtual setting) Make sure to schedule breaks!
  • Whatever setup you use to capture your process (laptop, pen and paper, whiteboard, etc.) but make sure it’s kept in a place that you can refer back to
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16 Feb, 2022

What’s in it for Me?: Evaluating Stakeholder Engagement

By |2022-02-15T09:54:43-05:00February 16th, 2022|Categories: Strategic Planning & Sustainability|Tags: , |0 Comments


Last fall, I joined an ad-hoc group to strategize around Black maternal health and abortion access. During our initial meeting, one member asked, “How will this be different from what’s currently being done?”

In the marketing and advertising world, there’s the question “What’s in it for me?” (WIIFM for short).

What’s in it for me?” is a tactic to describe (from your perspective) the benefits customers should expect to experience as a result of having the product or service. Getting customers to buy a product or service is one thing. But what keep customers coming back?

What’s in it for me?” ins’t just a marketing tactic. It’s a barometer for stakeholder engagement. For our involvement, we expect to gain something in return.

“How will this be different from what’s currently being done?” is a variation on “What’s in is for me?” because while we still want to be a part of something that matters, we’re still need to determine if this one thing (in this case, participation in an ad hoc meeting that leads for a result) would be worth our time.

Whether driven by intrinsic drivers (experiencing a sense of accomplishment or a higher sense of self worth) or extrinsic ones (recognition for a job well done or payment is exchange for labor), as each person is different, each person is motivated by different things.

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