One thing that’s fascinated me about the design thinking process is how nonprofits can use it to listen to the needs of their communities and think outside the box when taking action, despite design thinking being primarily known as a business strategy.

Another reason I like design thinking is that it uses the stories of individuals and communities for meaningful impact, storytelling and engagement that advanced an organization’s mission.

And connecting the evaluation process to design thinking seems like a no-brainer.

We’ve discussed the first three steps in the design thinking process- empathize, define, and ideate. Let’s finish out this series with the final two steps in the process- prototyping and testing.

With design thinking, testing and evaluating feedback helps nonprofits observe and uncover additional wants and needs from the communities they serve.

But I’ll admit that I initially wasn’t sold on the last two steps.

In 2017, I introduced to my blog readers the design thinking process (aka human-centered design), a process many nonprofits and community groups use to generate engagement with communities.

The first step in the design thinking process is to Empathize: Learn about your audience or community through interviews and observations to answer the question “What do they need?”. This creates our User Persona.

The second step is to Define: Identify the problem you want to solve, based on your User Persona.

When we fall into the habit of thinking we know what the problem is, we end up creating unsuccessful programs, services, and strategies because the voices of the people we want to reach aren’t involved in the process. This is why the first two steps in the design thinking process are crucial. In order to create the right solution, we need to identify the right problem is from our User Persona’s perspective.

Now that we’ve done steps one and two, let’s move on to the third step in the design thinking process: Ideate.