I enjoy coming up with things on the fly, and today’s Try This is one of those moments.

I was hired by a client organization earlier on in my consulting business to conduct several focus groups for their program participants, all of whom were young high school girls attending a 6-week summer program.

During the first two focus groups, one question I asked was, “What would you change about this program?”

Interestingly, the participants enjoyed the program so much that they didn’t have any ideas on how they could improve the program.

When I got to the last two focus groups, I decided to change the question.

Before I share how I changed the question, let’s make one thing clear: It’s very possible your program participants really do enjoy your program, and there’s a lot of information to glean from this. But this client organization specifically wanted feedback on how to evolve the program and they noticed that, outside of exclaiming they enjoy the program, participants didn’t give in prior feedback on what they enjoyed and what they’d like to see based on previous evaluations.

In response to my client’s request, I shifted the question.

This activity is ideal for:

• Anyone responsible for developing, running and evaluating programs and services 
• Anyone interested in applying evaluative thinking

Here’s what you need:

• Whatever setup you use for focus groups (though this can also be created as a survey, key informant interview, or as a World Cafe)

The steps: