What does it mean to be data-driven as a nonprofit or smaller grassroots organization?

You’re navigating being responsive to the communities you serve, providing services and programming that provide a more just and equitable world, while also being responsive to demands on your organizational capacity.

Despite anecdotes and maybe a survey here or there that generally confirms you’re doing a good job, there’s still a demand for more proof, and it usually comes from whoever is holding the purse strings.

Being data-driven is bigger than the numbers you see and the stories you hear.

It’s also bigger than taking the numbers and molding them into stories that not only speak to hearts and minds, but generate research ideas and influences policy change.

So much of being data-driven prioritizes the demands and requests of external stakeholders, particularly funders.

In fact, many evaluation projects I’ve led started with the client organization seeking an external evaluator. They mentioned doing an external evaluation their grant as a deliverable, and now it’s anticipated by their funder.

Even with this as a deliverable, interpersonal barriers to being data-driven persists.

Being data-driven means moving beyond decision-making that primarily benefit funders and external stakeholders. It means making intentional learning investments that champion questioning, reflection, and action that directly benefit your staff AND stakeholders.

So how can nonprofits and small grassroots organizations become more data-driven? Here’s one simple, accessible way to get started: