Ask Nicole: Evidence-Based….for WHO?

So, what exactly is “evidence-based”?
I’ve been thinking a lot about this, how often people invoke it, how rarely they interrogate it, and how much weight it carries in nonprofit work.
At first glance, the idea seems straightforward: Programs and services should rely on evidence. In practice, I’ve seen people define, apply, and enforce standards in ways that shape what gets funded and whose evidence counts.
Over time, my own thinking has shifted. I understand the importance of evidence in framing effective programs and services and improving outcomes. At the same time, I’ve grown more attentive to how evidence, when use prescriptively, can flatten complexity, limit innovation, and miss the realities of the communities nonprofits are trying to serve.
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