Ask Nicole: Participant Dropout (and What Your Program Can Learn From It)

Participant dropout from your program (or service, training, or campaign) sucks.
We design and launch a program, hoping to reach those who will benefit most. And yet—despite our best efforts, participant dropout happens.
While it’s frustrating, participant dropout is normal. Instead of seeing it as a problem to fix, it’s a natural part of programming, and something you can learn from.
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