Try This: Find Your Unlikely Allies
July is Minority Mental Health Month, a time to bring awareness to the importance of achieving mental health and wellness in communities of color, along with addressing barriers that prevent people of color from seeking and remaining in care.
Let’s say you’re an organization interested in developing an awareness campaign related to positive mental health and wellness outcomes in communities of color.
Your organization’s expertise rests on the mental health side, but you identify potential barriers, based on feedback from your program participants, that may become a barrier to someone with a diagnosed or undiagnosed mental health issue staying in care.
When we’re not feeling at our best, many aspects of our lives take a dive. One of which is oral health. We don’t typically connect oral health to mental health, but some mental health conditions like dementia and schizophrenia have increased decay and gum disease as a consequence of bacterial infection rather than erosion, attrition, or abrasion. Also, people experiencing stress or anxiety may also experience higher levels of bruxism (teeth grinding), temporomandibular joint disfunction (TMJ), and gum disease due to life stressors.
Partnering with an oral health organization or your local dentist office to address this may sound like a completely random campaign, but it may be a powerful campaign just off the strength of how random it sounds.
Many nonprofits and community groups like to conduct SWOT analysis. If you’re not familiar with the practice, it’s a strategic way to identify what’s a strength, weakness, opportunity or threat to the organization, both internally and externally. One perceived weakness or threat is recognizing that there are others who have your characteristics, think the way you think, and are “already doing the work”.
That may be true. But how can this move from being a weakness or threat to being a strength or opportunity?
My suggestion: Find your unlikely allies.
An unlikely ally is someone that, on the surface, we don’t think can be connected to our cause, but they may have a particular strength we benefit from once we do a deeper dive into what their skills are and how we can marry them to our own.
While there may be others already doing the work, there’s a specific way you do the work that makes you stand out. Your unique perspective can be the deciding factor on how many people get onboard with your program, strategy or campaign.
Plus, when you think beyond the people and groups closest to you and start to identify the outlier people and groups who have different skillsets that you can benefit from, it brings you to the top.
This activity is ideal for:
- Anyone interested in creating a program, strategy campaign or initiative on a larger scale
Here’s what you need:
- Sheets of paper or an erasable whiteboard
- Post-it notes
- Writing utensils (pens, pencils, markers, or dry erase markers)
The steps:
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