19 Nov, 2025

What Nonprofits Actually Use to Plan and Track Their Work

By |2025-11-19T10:55:15-05:00November 19th, 2025|Categories: Program, Service, & Campaign Design|Tags: , , , |0 Comments

A young biracial woman with short curly hair sits in a chair, focused on writing in a notebook. She wears a black turtleneck and a light button-down shirt. Overlay text reads: “What Nonprofits Actually Use to Plan and Track Their Work.” The bottom of the image displays the Nicole Clark Consulting logo and tagline: “Raise Your Voice for Women & Girls of Color.”

In last week’s post, I shared why logic models and theories of change (ToCs) often aren’t useful, especially when they’re created to meet funding requirements instead of guiding real-world decision-making.

This week, I want to shift the focus toward what is useful.

In response to my comment “And too often, [ToCs and logic models] are created to satisfy a requirement, not to support meaningful reflection or strategy”, a program evaluation subject matter expert replied:

Yes! This is why I would design logic models (or whatever term seemed more appropriate) that would be most helpful to the clients in helping them understand their program’s goals and how to approach them, rather than forcing everything into the same standardized template.

The tools I’ve seen my client organizations use to plan and reflect aren’t always ToCs or logic models. They’re things like annual work plans, end-of-program debriefs, and board reports.

And if you’re a funder, these tools can already tell you a lot of what you’re trying to learn about a grantee’s program or service.

(more…)
12 Nov, 2025

Ask Nicole: Why Theories of Change and Logic Models Aren’t Useful

By |2025-11-10T15:25:13-05:00November 12th, 2025|Categories: Program, Service, & Campaign Design|Tags: , , , , |0 Comments

Square graphic with a purple border featuring the title “Ask Nicole” at the top. Below is a photo of Nicole Clark smiling, wearing a yellow top and gold earrings. Across the lower part of the image is a purple banner with white text that reads: “Why Theories of Change and Logic Models Aren’t Useful.” At the bottom, the Nicole Clark Consulting logo appears with the tagline “Raise Your Voice for Women & Girls of Color.”
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Several years ago, I worked on a proposal for a collaborative project. The RFP asked for a narrative and a logic model for the process we were proposing. We spent time crafting both, but I remember thinking: What’s the point of requiring both, especially if you’re still going to come back with additional questions? 

If the narrative is clear and if we can articulate what we’re trying to do, isn’t that enough?

I’ve also had nonprofit clients tell me they only create logic models funding, and never revisit them after submitting their proposal.. Or that they only build ToCs when funders require them, not because they find them useful. But the most striking moment was during a funder ToC session I facilitated, where program officers openly questioned whether they themselves would use the tool once it was built.

Theories of change (ToCs) and logic models are treated as standard tools. For some funders, they’re a default request to understand a grantee’s vision, approach, and impact. For some nonprofits, they’re just another part of the proposal process.

But they aren’t useful.

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