Human Centered Design Archives - Nicole Clark Consulting

18 Jan, 2023

Try This: Equity Focused Conversations

By Nicole Clark, LMSW|2023-01-20T15:29:10-05:00January 18th, 2023|Categories: Equity & Justice|Tags: Equity, Human Centered Design, program design, Try This|0 Comments

*Try this out, and let me know how it goes for you.*

During Summer 2020, at the height of the coronavirus pandemic, I participated in a conversation with evaluators who were both working as independent consultants and on staff.

A question was posed:

How can we keep equity at the forefront?

At the time, most of my client organizations had turned their attention to shifting to remote work. One client was already working remotely before the shelter in place orders began. However, they did experience drastic shifts in their programming.

Staff had to figure out what was “essential” and what wasn’t in terms of how programs were implemented and how these changes would impact staff capacity.

Being nimble is a way of life for my clients. We discuss how this nimbleness can be applied to how they think program implementation. At this time, clients were making quick decisions on which programs were still operational without being in person. If programming could no longer operate as intended, we questioned 1) what can be learned from this, 2) how can they pivot programs deem essential to their work, 3) what qualifies a program as “non-essential”, and 4) how can they make a “non-essential” program more “essential” in the future?

While we focused on supporting our clients, we also felt the uncertainty in our work as evaluators. From paused projects to adjusting how we work, we were challenged with examining current norms, creating new ones, and discovering for ourselves what equity looks like during an pandemic that has illuminated racial, economic, and other public health disparities.

How can equity focused questions lead to organizational change?

This activity is ideal for:

Anyone leading internal organizational equity based initiatives
Anyone interested in applying evaluative thinking

Here’s what you need:

Schedule time for this activity, where you can work with minimal interruption. Make sure to schedule breaks!
Whatever setup you use to capture your process (laptop, pen and paper, whiteboard, etc.). Make sure it’s kept in a place that you can refer back to

The steps:

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17 Jun, 2020

Try This: Pivot Your Programs & Services

By Nicole Clark, LMSW|2021-08-19T20:51:11-04:00June 17th, 2020|Categories: Workshop, Program, & Curriculum Design|Tags: Human Centered Design, program design, Try This|0 Comments

Try this activity and let me know how it goes.

As the world began to shelter in place to flatten the curve of the coronavirus pandemic, I did what many social workers do: I checked in on my clients to make sure they were ok.

With the exception of one client, all of my client organizations turned their initial attention to orienting their staff to the world of working from home. So, naturally, most of their time was taken up with that.

My one client that was already working remotely before the shelter in place order didn’t have this issue. What they did experience, however, was a drastic shift in their programming.

To use the terminology we’ve been hearing on the news, this client (like all of my clients) had to figure out what was “essential” and what wasn’t in terms of how implementing their programs impacted staff capacity to support their program participants, many who support communities heavily impacted by COVID-19.

Putting on my social worker hat, we discussed how this organization makes decisions under normal circumstances given the work they do (abortion access and advocacy). What’s normal for them is operating with the understanding that anything (from policy introductions that can restrict abortion access, to cyberattacks and general anti-abortion rhetoric) can occur to undermine how they support their members.

So, in many ways, they’re used to being nimble. Trying to do this work during a pandemic is another experience entirely.

We talked about how this nimbleness can be applied to how they’re thinking about their programs under the pandemic. One process we’ve implemented over a year ago was the creation of an evaluation working group consisting of staff members from most of their departments who have a willingness and desire to add more intentionality in their program development, data gathering, and sense-making via evaluation. One first meeting as a group grounded the groups’ expectations as well as introduced the process of evaluative thinking.

Given that this client’s focus with me as been on evaluation capacity building, not much changed on my end in terms of still being able to engage staff, but as with all evaluations, I had to pivot the project to address this client’s emerging need: supporting their member base. The client informed me that they had to make quick decisions on which programs can still operate. If their programming could no longer operate as intended, 1) what can they learn from this, 2) how can they pivot programs deem essential to their work, 3) what qualifies a program as “non-essential”, and 4) how can they make a “non-essential” program more “essential” in the future?

I once had a supervisor that would tell staff, “Your Plan B should be as strong as your Plan A.”

I thought he was wrong. If your Plan A is strong enough, there would be no need for a Plan B.

As I move through the pandemic along with my clients, I see that my former supervisor and I were both correct. Your Plan B should be just as strong as your Plan A.

In response to my client’s needs, I created an evaluative thinking activity.

This activity is ideal for:

Anyone responsible for developing, running, and evaluating programs and services
Anyone interested in applying evaluative thinking

Here’s what you need:

Download the Evaluative Thinking Discussion Guide Download

The steps:

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24 Jul, 2019

Try This: Find Your Unlikely Allies

By Nicole Clark, LMSW|2021-08-19T20:43:06-04:00July 24th, 2019|Categories: Workshop, Program, & Curriculum Design|Tags: Human Centered Design, Try This|0 Comments

It might seem random, but it just might work.

July is Minority Mental Health Month, a time to bring awareness to the importance of achieving mental health and wellness in communities of color, along with addressing barriers that prevent people of color from seeking and remaining in care.

Let’s say you’re an organization interested in developing an awareness campaign related to positive mental health and wellness outcomes in communities of color.

Your organization’s expertise rests on the mental health side, but you identify potential barriers, based on feedback from your program participants, that may become a barrier to someone with a diagnosed or undiagnosed mental health issue staying in care.

When we’re not feeling at our best, many aspects of our lives take a dive. One of which is oral health. We don’t typically connect oral health to mental health, but some mental health conditions like dementia and schizophrenia have increased decay and gum disease as a consequence of bacterial infection rather than erosion, attrition, or abrasion. Also, people experiencing stress or anxiety may also experience higher levels of bruxism (teeth grinding), temporomandibular joint disfunction (TMJ), and gum disease due to life stressors.

Partnering with an oral health organization or your local dentist office to address this may sound like a completely random campaign, but it may be a powerful campaign just off the strength of how random it sounds.

Many nonprofits and community groups like to conduct SWOT analysis. If you’re not familiar with the practice, it’s a strategic way to identify what’s a strength, weakness, opportunity or threat to the organization, both internally and externally. One perceived weakness or threat is recognizing that there are others who have your characteristics, think the way you think, and are “already doing the work”.

That may be true. But how can this move from being a weakness or threat to being a strength or opportunity?

My suggestion: Find your unlikely allies.

An unlikely ally is someone that, on the surface, we don’t think can be connected to our cause, but they may have a particular strength we benefit from once we do a deeper dive into what their skills are and how we can marry them to our own.

While there may be others already doing the work, there’s a specific way you do the work that makes you stand out. Your unique perspective can be the deciding factor on how many people get onboard with your program, strategy or campaign.

Plus, when you think beyond the people and groups closest to you and start to identify the outlier people and groups who have different skillsets that you can benefit from, it brings you to the top.

This activity is ideal for:

Anyone interested in creating a program, strategy campaign or initiative on a larger scale

Here’s what you need:

Sheets of paper or an erasable whiteboard
Post-it notes
Writing utensils (pens, pencils, markers, or dry erase markers)

The steps:

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13 Feb, 2019

How Nonprofits Can Build a Bias for Action

By Nicole Clark, LMSW|2021-08-19T20:24:45-04:00February 13th, 2019|Categories: Workshop, Program, & Curriculum Design|Tags: Design Thinking, Human Centered Design|0 Comments

One thing that’s fascinated me about the design thinking process is how nonprofits can use it to listen to the needs of their communities and think outside the box when taking action, despite design thinking being primarily known as a business strategy.

Another reason I like design thinking is that it uses the stories of individuals and communities for meaningful impact, storytelling and engagement that advanced an organization’s mission.

And connecting the evaluation process to design thinking seems like a no-brainer.

We’ve discussed the first three steps in the design thinking process- empathize, define, and ideate. Let’s finish out this series with the final two steps in the process- prototyping and testing.

With design thinking, testing and evaluating feedback helps nonprofits observe and uncover additional wants and needs from the communities they serve.

But I’ll admit that I initially wasn’t sold on the last two steps.

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30 Jan, 2019

We Have the Right Problem. Let’s Find the Right Solution

By Nicole Clark, LMSW|2021-08-19T20:23:57-04:00January 30th, 2019|Categories: Workshop, Program, & Curriculum Design|Tags: Design Thinking, Human Centered Design|0 Comments

In 2017, I introduced to my blog readers the design thinking process (aka human-centered design), a process many nonprofits and community groups use to generate engagement with communities.

The first step in the design thinking process is to Empathize: Learn about your audience or community through interviews and observations to answer the question “What do they need?”. This creates our User Persona.

The second step is to Define: Identify the problem you want to solve, based on your User Persona.

When we fall into the habit of thinking we know what the problem is, we end up creating unsuccessful programs, services, and strategies because the voices of the people we want to reach aren’t involved in the process. This is why the first two steps in the design thinking process are crucial. In order to create the right solution, we need to identify the right problem is from our User Persona’s perspective.

Now that we’ve done steps one and two, let’s move on to the third step in the design thinking process: Ideate.

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Try This: Equity Focused Conversations

Try This: Pivot Your Programs & Services

Try This: Find Your Unlikely Allies

How Nonprofits Can Build a Bias for Action

We Have the Right Problem. Let’s Find the Right Solution

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