22 Aug, 2018

Tailor Your Strategy to Capture Your Stakeholders’ Attention

By |2021-08-19T20:17:35-04:00August 22nd, 2018|Categories: Research & Evaluation|Tags: , |0 Comments

Whether you’re a nonprofit, community group, foundation, agency, school (or somewhere in between), you have stakeholders: people who are impacted–directly and indirectly–by the success and outcomes of your programs and strategies.

You should have a plan in place for how you engage your stakeholders with the information you want to share. Before you can create your plan, let’s identify your three stakeholder types.

Step 1: Identify your stakeholders

Each stakeholder has a particular set of needs and wants, with levels of influence and varied interests. This can differ greatly across programs and strategies. Choose a program or strategy your currently implementing, and identify all possible stakeholders for that program or strategy. Next, break them down into these stakeholder categories:

Primary A primary stakeholder is the group that most closely touches the program or strategy. For example, one of my past evaluation projects was for a local nonprofit. They wanted to conduct an internal evaluation to discover reasons for low volunteer engagement. Volunteers–both active and inactive–would be considered primary stakeholders.

Secondary Secondary stakeholders are indirectly affected by the outcomes of a program or strategy. They serve as intermediaries. With our example above, the staff (both organizational and the clinic staff the volunteers worked for) can be secondary stakeholders.

Tertiary Tertiary stakeholders are usually far removed from the impact of the program or strategy’s outcomes, but they can serve in an advisory capacity. In our example, the board of directors would be concerned a tertiary stakeholder.

Where you stakeholder falls depends on the program or strategy. In other words, a primary stakeholder for one program can turn into a tertiary stakeholder for another program.

Step 2: Use the Five Ws (and the H)

Now, let’s figure out how to engage your stakeholders based. And what better way to determine how to engage your stakeholders than using the Five Ws (and the H)?

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15 Aug, 2018

Women of Color and The Diversity of Social Work

By |2021-08-19T20:15:55-04:00August 15th, 2018|Categories: Social Work & Public Health|Tags: |0 Comments

In 2016, I wrote a blog post about the flexibility of a social work degree. I followed it up a year later on why there’s no one way to be a social worker.

The irony of the social work profession is that, while it’s touted as a diverse and expanding field, it often promotes a particular image of a social worker: Someone who provides one-to-one services to clients in a particular setting.

Also, there are many ways for social workers to connect in-person and online, and how we market ourselves should reflect that. (And “marketing” tends to be a touchy word for many, not just social workers.)

I’ve enjoyed sharing my social work journey throughout the years, and today, I’m going a step further and giving a face (or, in this case, multiple faces) to how social workers are utilizing their degrees to give more insight into the expansiveness of this profession when we think outside the box. Since my focus is on women and girls of color, I’m highlighting WOC social workers I’ve known and admired for a long time, as well as ones I’ve admired from afar. I’ve chosen these social workers to not only showcase their interests and expertise, but how they’ve managed to connect with others while building their professional brand. Whether you decide to work for someone or work for yourself, you still need to figure out how to get yourself out there in a way that’s authentic to you.

While this blog post is specific to social workers, I hope these women serve as a testament that, regardless of your profession, you can make your career be whatever you want it to be.

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8 Aug, 2018

Try This: Curb Your Evaluation Anxiety

By |2021-08-19T20:15:34-04:00August 8th, 2018|Categories: Research & Evaluation|Tags: , , |0 Comments


With my program and evaluation clients, I offer the Evaluation Capacity Measure. It’s an assessment created by Ann Price of Community Evaluation Solutions , and I’ve revised it a bit to include some open-ended questions. The assessment assesses an organization’s current capacity to evaluate its programs, strategies and services and assesses its current support around evaluative thinking. Everyone from organizational leadership to board of director members are encouraged to take the assessment.

This assessment helps me to see what the current needs are, and it also gives clients a sense of what we can work on together in the evaluation capacity building process. I offer it to clients first as a baseline, then towards the end of our partnership together. Whether it’s a short-term or long-term project, clients like knowing their staff’s general views on evaluation, and how the process can be aligned with their respective roles and organizational mission and strategy. (At times, they may notice that what they expected to score lower on is higher than expected, and vice versa).

I recently administered the assessment for a new client, whose staff works remotely and is comprised of several departments that work individually and collectively on several programs and strategies. Leading up to sending the assessment to her colleagues, the staff member leading the project with me shared her nervousness about what the results may reveal about her staff, but is excited to see how the results can influence how they can proceed with their evaluation priorities.

The goal of program evaluation is to 1) see if your program is performing in the way it’s intended to and 2) facilitate organizational learning and improvement.  In general, people tend to experience anxiety when they’re being evaluated. It’s like when you waited in a line with your classmates to see which kickball team captain would choose you for their team. You want the best players on your team, and the captains are sizing you up. Who is known to kick the farthest? Who has the capability to catch the ball mid-air? Who can run the fastest?

And when you’re last to be picked, it makes you feel a way. “Why wasn’t I one of the earlier picks?”, you asked. More often the not, the team captains probably chose their team based on who they’re friends with, but there’s a lot of emotional reactions that may come up.

You get into the real world of adulting, and the feeling is still there. This time, it surfaces when you’re meeting with your supervisor for you mid-year or annual review. You think you’re performing well in most areas, until you discover (through someone else’s perspective) that you’re not.

In “Strategies for Managing Evaluation Anxiety: Toward a Psychology of Program Evaluation” (American Journal of Evaluation, Vol. 23 Issue 3, 2002), Stewart Donaldson, Laura E. Googler, Michael Striven dubbed the term “excessive evaluation anxiety” (or XEA). Symptoms of XEA include:

  • Lack of access to important information and data
  • Compliance and cooperation problems
  • False reporting
  • Effects on bias and validity
  • Reduced utilization of evaluation findings.

This can lead to stakeholders behaving in ways that can destroy the credibility of evaluation findings (and of evaluators). When the findings of a program’s evaluation yield that it’s not performing in the way it was intended, the blame game can happen. Instead of falling victim to XEA, how can you and your staff become more open to viewing the process as a learning experience?

To give you a taste of the Evaluation Capacity Measure I give to my clients (and to help jumpstart the conversation with your staff around evaluation anxiety), here are some questions you can walk your staff through:

Here’s what you need:

  • Flip chart paper, chalkboards, or walls
  • Note cards
  • Pens or pencils 

Designate five open areas around the room. Each area will have one question at the top of the flip chart paper, chalkboard, or wall.

Give staff enough time to answer the questions thoughtfully . When time is up, have staff place their note cards under the designated question.

Next, divide up your staff so that each question has several eyes on it. Have staff place the note cards into themes, grouping similar responses together.

Last, have staff do a “walk-around”, where they can view the themes for each question. To close out the exercise, discuss the themes with staff and create an action plan to address the themes.

The steps:

Have your staff answer the following questions alone on note cards:

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1 Aug, 2018

Ask Nicole: How to Bring Ideas to Life in Your Workshop or Training

By |2021-08-19T20:14:35-04:00August 1st, 2018|Categories: Program, Service, & Campaign Design|Tags: , , |0 Comments

Have a question you’d like to be featured? Let me know.

The purpose of a workshop or training is inform your audience of key concepts in a manner that is engaging. And your job as the trainer or facilitator is to keep the interest of your audience.

There are a variety of reasons why someone may zone out in your workshop or training, but the most important reason (I believe) this occurs is because

Your audience isn’t fully understanding the subject matter. 

Ability aside, some people aren’t able to grasp or recall subject matter just by listening to you speak. But there are some tricks you can keep up your sleeve.

Here are some tricks I’ve used to bring ideas to life in my workshops and trainings:

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11 Jul, 2018

The Stress Management Workbook: De-stress in 10 Minutes or Less (Review)

By |2021-08-19T20:13:43-04:00July 11th, 2018|Categories: Self & Community Care|Tags: |0 Comments

I first came across Dr. Ruth C. White a few years ago through a travel platform. We connected via social media, and I discovered that she’s not only a fellow social worker; she also has a passion for helping others take control over the stressors that can impact everyday life.

Ruth has been very transparent is sharing her story of writing her doctoral dissertation at the University of California at Berkeley, while teaching classes at San Francisco State University, working part time at a research institute, and being a mother and wife to her daughter and husband. Ruth eventually ended up being admitted to the hospital due to stress she faced. 

What’s different about Ruth’s story is that, instead of returning to the status quo, Ruth decided to do a deep dive into how to live a happier life while managing life’s stressors. Ruth used medication in her recovery, but she also wanted to focus on how to behave her way to mental wellbeing.  

Ruth reached out to me a few weeks ago to offer me the opportunity to review her latest workbook, The Stress Management Workbook: De-stress in 10 Minutes or Less. (Althea Press, 2018)

Ruth claims that The Stress Management Workbook: De-stress in 10 Minutes or Less will “teach you how to keep your brain sharp, improve your mind’s response to stress, and develop strategies for minimizing stress in your life. You will learn to keep anxiety at bay, reduce the likelihood of depression, and keep yourself calm, centered, and in control of your emotions and your psyche. You will gain the knowledge and skills to perform better at work, be a better friend, parent, partner, and colleague, sleep better, increase your endurance, and be healthier in both mind and body.”

In a fast-paced world that doesn’t appear to be slowing down anytime soon, I’m always on the hunt for new and more effective ways to de-stress (and to do it as efficiently as possible.) So, Ruth’s workbook is right up my alley. And I’m all for testing out any claim that will have me feeling de-stressed in under 10 minutes.  

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