Ask Nicole: What’s the Difference Between Research and Evaluation?
Do you have any questions related to social work, evaluation, reproductive justice? Curious about how I feel about a particular topic? Contact me and I’ll answer it!
This is probably the most common question you’ll hear about evaluation practice. Because I’m asked this question often, I would like to given my take on it.
To start, there are several differences between research and evaluation. Evaluation is a systematic way of figuring out how effective your programs and services are, and if the desired outcomes of the program/service line up with what participants are experiencing. You can do this in a variety of ways, including surveys, focus groups, interviews, and more. Evaluation can inform key stakeholders (which can include legislators, program participants, funders, nonprofit staff, etc.) how sustainable your program or service is.
In comparison, research is designed to seek new knowledge about a behavior or phenomenon and focuses on the methods of getting to that new knowledge (hypothesis, independent/dependent variables, etc.). In other words, research wants to know if a particular variable caused a particular effect (causation). Once testing is done, researchers can make research recommendations and publish their findings. However, one of the key differences between research and evaluation is that conducting an evaluation can lead to insights in what’s going well and what can be improved. In other words, evaluation shows how valuable your program or service is.