6 Jun, 2018

Ask Nicole: How Do You Find Consulting Clients?

By |2021-08-19T20:12:40-04:00June 6th, 2018|Categories: Consulting|Tags: , |0 Comments


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If you’re interested in working for yourself, having a side hustle while being employed, or you’re already responsible for landing clients for your employer, getting clear about who you want to work with is important. 

In the beginning, I had an idea of the types of clients I wanted to work with, but I also took on clients who didn’t fit my “ideal client” because I wanted to build my expertise and confidence. I also tried to figure out how to market myself. I started with emailing and posting on social media to my friends, letting them know that I was seeking new clients.  

Along with letting friends know I was opened for business, I also tried to figure out the whole marketing thing. It’s been an ongoing process, and I found myself being resistant to what I see many people do: send multiple emails about service and product launches, create paid social media posts, and host webinars that are marketed as free but serve as product pitches. 

But that’s not the focus of this month’s Ask Nicole question. This month, I wanted to share my thoughts on how I find clients. Or rather, how clients find me. 

The short answer: Relationship building

The long answer: My clients come from a variety of places, with the majority being through some kind of interaction or relationship. For clients who have come to me through referral, the people that referred them to me were people I highly respect or people who I may not know but they have some kind of connection to me (i.e. social media, my blog, or my newsletter, etc.) For clients that I already had an interaction or relationship with, they met me at an event (my workshops, a panel I sat on, a conference, etc.) And I have yet to pay for a sponsored post or blast my newsletter subscribers with promotional emails (yet). 

Here’s what I know to be true for finding clients:

1) You never know where your next client will come from, 2) Clients may not be ready to work with you when you make an initial contact, but when they’re ready they will come back, and 3) It’s more fun when you allow clients to come to you instead of chasing after them.

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31 Jan, 2018

Keeping Your Sanity as a Solopreneur, Part Five: Work/Life Balance

By |2021-08-19T20:08:26-04:00January 31st, 2018|Categories: Consulting|Tags: , |0 Comments

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Welcome to Part Five of the Keeping Your Sanity as a Solopreneur series. In Part One, we tackled mindset by busting some common myths about transitioning from employee to self employed. In Part Two, I shared some of my current tools and processes that help me run my business. In Part Three, we went through an exercise to discover your passions and how they can translate into income, and in Part Four we focused on the importance of building community. To round out the series, let’s discuss work/life balance.

Before running my business full-time, I worked on it during early mornings, weeknights, and weekends while also working full-time at my day job. Needless to say, I had no life.

At my day job, I had parameters around when I could work on my business. When I eventually left in 2016, suddenly it felt like I had too much time on my hands. But I took advantage of it, throwing myself head-first into my business… only to hit a wall and burn out 4 months later. Fortunately, I had several months of income saved up, and was able to take a month off from client work and focus mostly on blogging, but I learned one thing: Without work/life balance, working for yourself can be a blessing, and a curse. 

Sometimes, we tend to suffer from “greener grass syndrome”. This is becoming more prevalent in the age of social media, as we tend to envy the lives of other people. It’s very easy to admire someone from afar and to give accolades because leaving your day job to work for yourself is not an easy decision to make. It’s even easier to be at the beginning stages of your business and compare yourself to other business owners. But as lawyer and business woman Rachel Rogers of Hello Seven says,

“Say goodbye to comparing yourself to other entrepreneurs. Even me. We’re all at our own stages in our businesses and believe me, everyone has some kind of ugly sh*t going on behind the curtain.”

It’s nice to schedule my days how I want to choose meaningful projects and clients to work with, but when I was at my day job (before starting my business) I was able to “shut it on and off”. When 5pm rolled around, I was out of there. I didn’t have to think (that much) about my clients or co-workers, and if I wanted to start past 5pm to get some work done, I could but I tried not to make it a habit. If something were to pop up that needed to be added to my to-do list, I would add it but not work on that task until the next day at work.

These days, I’m not able to shut my brain off completely. I’m constantly thinking about my business. As a solopreneur, you’re the administrator, content creator, social media and marketing manager, media relations, client/customer service representative, and more.

As someone not quite ready to relinquish control of the many hats I wear, I try my best to be mindful of ways I can create a balance between my personal and professional lives. Here are some pieces of advice I’ve found for developing work/life balance. This advice works for people interested in starting a business as well as people wanting a better balance between their professional and personal lives:

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24 Jan, 2018

Keeping Your Sanity as a Solopreneur, Part Four: Build Community

By |2021-08-19T20:08:15-04:00January 24th, 2018|Categories: Consulting|Tags: , |0 Comments

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Welcome to Part Four of the Keeping Your Sanity as a Solopreneur series. In Part One, we tackled mindset by busting some common myths about transitioning from employee to self employed. In Part Two, I shared some of my current tools and processes that help me run my business. In Part Three, we went through an exercise to discover your passions and how they can translate into income. Today, let’s talk about building community.

Building a business around something you love is exciting, but it can also be lonely. I thought as a introvert, I would love being by myself. While I still do, sometimes I reminisce on the days where I had co-workers to chat with and bounce ideas off of.

When I started entertaining the idea of leaving my job, I had a community of people (mainly two friends interested in leaving their jobs, my sister, and my mastermind group) who knew this was my plan. I sought out people who had made the leap to ask for advice, and when I gave my resignation notice I felt more comfortable going public with my decision.

Along the way, I’ve worked to build two distinct communities that have supported me:

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17 Jan, 2018

Keeping Your Sanity as a Solopreneur, Part Three: Be Multipassionate

By |2021-08-19T20:08:05-04:00January 17th, 2018|Categories: Consulting|Tags: , |0 Comments

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Welcome to Part Three of the Keeping Your Sanity as a Solopreneur series. In Part One, we tackled mindset by busting some common myths about transitioning from employee to self employed, and in Part Two I shared some of my current tools and processes that help me run my business. Today, let’s discuss what happens when you think you have too many ideas (aka being multipassionate.)

What does it mean to be “multipassionate”? 

The term “multipassionate entrepreneur” was coined by Marie Forleo. As someone who has worked on Wall Street, as a dance choreographer and fitness trainer for Crunch Fitness, a life coach, and more, Marie knows a thing or two about having multiple strengths and passions that she’s turned into revenue streams.

I jokingly tell people that my business started as a blog. When I started blogging in 2011, all I cared about what sharing my opinion on feminism, reproductive justice, and women and girls of color. By the time I started entertaining the idea of working for myself, I had added more of my voice as a social worker, program designer and evaluator into my blog pieces.

I started following Marie and other influencers like Rosetta Thurman of Happy Black Woman, Rachel Rodgers of Hello Seven, social media coach and trainer Natalie Gouche, and more. I also looked into my inner circle to gain inspiration from my friends Chanel JaaliTaja LindleyMiriam Zoila Pérez, and Arielle Loren. I even joined Marie’s B School program, and had the chance to join a mastermind group led by web designer and brand strategist Kriss Rowly. Each of these people have built a name and brand around multiple passions.

I saw the most obvious benefit of being multipassionate: I can a business and life around the things I care about most. Also, having multiple passions can lead to generating multiple streams of income for my business. But what I learned was that, while the idea of being multipassionate was exciting, I felt a little all over the place.

So, I inadvertently created this process to help me to identify how to make it all come together (or do some downsizing):

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10 Jan, 2018

Keeping Your Sanity as a Solopreneur, Part Two: Tools & Processes

By |2021-08-19T20:07:27-04:00January 10th, 2018|Categories: Consulting|Tags: , |0 Comments

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Welcome to Part Two of the Keeping Your Sanity as a Solopreneur series. In Part One, we tackled mindset by busted some common myths about transitioning from employee to self employed. Today, I’m going to share some of tools I’ve been using to keep myself organized, along with some processes I’m constantly tweaking so I can spend less time on mundane tasks.

But first, spoiler alert:

You’ll always be testing and tweaking

Solopreneurs tend to be very DIY, and when it comes to keeping organized, getting paid on time, and knowing what I’m doing from day to day, I’m always testing out tools and processes, integrating them into my business, finding another tool or process that can potentially make my life easier, and trying that out. If you’re like me and like doing test runs for a period of time to test the waters, this may be fun for you. Some things work out, while others don’t. And some things you’ll know right off the bat aren’t for you. It’s like trying out a new face cleanser that breaks you out after 1-2 uses.

First, let’s start with tools. These are either tools I’ve been using for some time or are currently testing out.

Note: This isn’t a sponsored post nor does this post contain any affiliate links. In fact, these businesses, influencers, and developers have no idea that I’m sharing their products with you. Some of these tools are paid products while others are free (and there are plenty of free alternatives for some paid products, in some cases). Also, since my business centers on providing services rather than products (for the time being), this post centers more on that, though I feel these tools can also apply to product developers. Now that that’s out of the way:

Tools

Website

Your website is your virtual business card. It gives people a sense of what your business offers and also gives them a glimpse into your personality.

  • Website Hosting: Bluehost– I’ve been using Bluehost for several years now. When I transferred my website hosting and domain name from Go Daddy, I found the process to be very seamless and straightforward. I’ve noticed that Bluehost is routinely doing maintenance which sometimes gets in the way of my website loading, and when this happens, I’m always met with very courteous customer service providers that are understanding and prompt. Another feature I enjoy is BlueHost’s one-click WordPress install to create a WordPress site via Bluehost.
  • Website Content Management: WordPress– I often tell people that my business first started as a blog. A Tumblr blog, specifically. I started blogging in 2011 on Tumblr, and while I liked Tumblr, it didn’t have the functionality I needed and trying to get widgets to work in the themes I tested out sucked. When I noticed’s BlueHost’s one-click WordPress install feature, I immediately switched over to WordPress. Note the difference between WordPress.com versus WordPress.org. WordPress.org requires you to have your own web server, whereas WordPress.com can be hosted by Bluehost or whichever host you use. I’ve found WordPress easy to set up and navigate, but many website developers are very proficient in building WordPress sites. Creating blog posts and website pages is a breeze, and WordPress routinely updates my website so that I have the latest in functionality. Also, WordPress has lots of free themes, but I found myself more attracted to premium themes, like the next tool.
  • Website Theme: Avada– Whenever I would find a website design that I liked, I would wonder, “What WordPress theme is that?”. Turns out there’s a website to help you figure that out. Also, many of the designs I liked were made with Avada. I have fun creating my website and relaunching it in November 2015, and I’ve gotten compliments on how clean my site looks and how easy it is to navigate. If spending time designing a website isn’t your thing, many developers are knowledgeable on Avada and other themes.

Invoice and Accounting 

Getting paid and tracking your expenses and time can be a drawn out process. Or not.

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.
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