5 Apr, 2017

Ask Nicole: Are Newsletters Valuable?

By |2021-08-19T19:30:50-04:00April 5th, 2017|Categories: Consulting|Tags: , |0 Comments

Have a question you’d like to be featured? Let me know.

I have another question from Jocelyn, a reader from the Raise Your Voice community weekly newsletter. This time, it’s about newsletters. Jocelyn asks via Twitter:

I used [to] send a newsletter out to help maintain a professional/personal network. How do I decide how often [to send out a newsletter, and] if it’s valuable to others? I think I have a clearer focus now than a few years ago, but my work is still broad/not specialized. Appreciate any tips!

Ahhh, newsletters. Also known as email subscriber lists. I started my newsletter back in 2012, mainly because business people I follow would routinely say, “The money is in the list”. You want as many people subscribed to your newsletter so that, when you need to promote something, someone will buy it.

My relationship with my newsletter—everything from the design of it to the content I share—has evolved along with my business. I’m more comfortable promoting my business services as I’ve gotten clearer on what I do, how I want to show up in the world, and what value I want to give. Plus, I give priority to my newsletter subscribers over my social media platforms because social media is saturated and filled with noise. When someone gives their email address to you, it shows that they want to hear directly from you. Also, outside of posting my latest blog posts on my platforms, I tend to go on brief social media detoxes. If you don’t hear from me on Facebook, Twitter, Instagram, or LinkedIn, chances are my newsletter subscribers have.

Along with answering Jocelyn’s questions, here are some things I’ve learned along the way:

Figure out your purpose for creating a newsletter 

Since starting my newsletter, I’ve shifted the way I view my newsletter as well as my newsletter subscribers. I see my subscribers as not only people I want to share information with or people who may one day become clients or collaborators, but also as a larger accountability system.

My “why” for sending out my weekly newsletter is first and foremost to provide value. Outside of my weekly blog post, my subscribers get information on awareness themes (such as National Minority Health Week or World AIDS Day) and ideas on how to raise their voices in their community about these themes, resources and tools related to Reproductive Health/Rights/Justice, design thinking, program evaluation, and other things related to social justice and community collaboration that they can use in a variety of settings, and resources that promote self care and prevent burnout.

Also, my newsletter gives a behind-the-scenes look at all of the ups and downs of being a social worker running a business based on my passions. I may disclose certain struggles or successes in my newsletter than I wouldn’t otherwise mention “out in public” on social media. For example, my newsletter subscribers were the first to know that I was leaving my day job in 2016 to go into my business full time.

Be consistent

This ties into my first point because it’s through becoming clear on why I have a newsletter and what value I want to share that’s allowed the process of creating a newsletter to no longer suck. For 2017, I’ve decided to post a blog and send out my newsletter on a weekly basis, no matter what. If you’ve been a Raise Your Voice subscriber for a while, you know that I’ve been consistent, and not so consistent, so the point where I had to remove “weekly” on my website when promoting my newsletter list. By the end of 2017, I’ll re-evaluate if I want to continue on with weekly newsletters and blog posts.

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1 Mar, 2017

Ask Nicole: What Should I Do With “Pick My Brain” Requests?

By |2021-08-19T19:06:10-04:00March 1st, 2017|Categories: Consulting|Tags: |0 Comments

Do you have a question to share with the Raise Your Voice community? Let me know. 

I recently got a tweet from Raise Your Voice reader Jocelyn, a social worker and consultant in the Boston area:

I LOVE your emails. Looking for tips on how to make others pay you when they’re seeking “informal” consultations? Any links?

This is something I’ve been going back and forth with for some time. Maybe it’s the social worker in me that just wants to be as helpful as possible. But sometimes being helpful can get in the way of getting work done for my clients and even working in my own projects.

The reason why these requests can be annoying is that they can be very time consuming, and as writer Ruchika Tulshyan shares in “How 3 Successful Women of Color Navigate ‘Can I Pick Your Brain?’ Requests“, you have to create your own criteria for how to handle these requests. I tend to have a soft spot for some people (most notably social work grad students or people interested in entrepreneurship), so it’s not uncommon for me to schedule time for them when I can. If the person is someone I’m interested in building a professional partnership with, I don’t mind having them pick my brain because I’m picking their brain right back.

Here are my recommendations:

Get Money!

Requesting money up front can show people you mean business. Here are some examples:

  • Web designer Krystle Rowry of Kriss Did It: Krystle has a “Kriss Critique” where you pay to do a walk-through of your website design and she provides areas of improvement. She also has a “Pick My Brain” service where you can ask her specific questions related to your website design. She follows up with you a month later.
  • Social Worker and business brand coach Vasavi Kumar: Vasavi Kumar gives you 2-hour, 4-hour, or 6-hour opportunities to pick her brain. This service can focus on self-promotion, content and product creation, pitching yourself, and more.
  • Branding boutique Ready To Werk: Ready to Werk provides 45 or 60 minute phone consultations for budding entrepreneurs who need some help in flushing out their ideas.

Create a “Frequently Asked Questions” 

My “Ask Nicole” blog posts are my way of providing a FAQ for my business. Throughout the month, I get emails from a variety of folks–social workers, graduate students, activists, executive directors, etc. I often get the same kinds of questions, and to prevent me from answering the same question multiple times, I may share a question in a “Ask Nicole post” so when someone emails me with the same question, I’ll point them to that post as well as add any additional (but brief) information specific to their situation. I also point them to my Blog Archives so they can read blog posts related to their question, as well as read related blogs posts by topic. I do this to not only save time, but it’s also a good way to share information on a much  broader scale.

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22 Feb, 2017

3 Ways to Reflect after a Client Relationship Ends

By |2021-08-19T19:05:50-04:00February 22nd, 2017|Categories: Consulting|Tags: , |0 Comments

Back when I was working full-time as a direct practice social worker while building my consulting business on the side, I had two types of clients. The clients I had at my day job who wanted me to help them with tasks such as applying for Medicaid, finding housing, or accompanying them to their medical appointments. My business clients, on the other hand, were executive directors or program directors wanting assistance with facilitating a workshop, designing a program or evaluation, or implementing an evaluation. Two different types of clients, two different sets of challenges and opportunities.

It didn’t matter whether the clients were seeking services on their own or where coming to me by referral. The common thread with these clients was that, eventually, the relationship would end.

In social work and in other helping professions, there’s a process that takes place when working with a client:

  • Phase One: Engagement, Assessment, and Planning

  • Phase Two: Intervention and Goal Attainment

  • Phase Three: Evaluation and Termination

This process also takes place when you transition away from working one-on-one with individuals and begin working directly with nonprofits, community groups, and government agencies. Today, I’m focusing on Phase Three and how I’ve been applying it to how I reflect on the work I’ve done with my consulting clients.

Regardless of the length of time I’m contracted to work with a client, at the end of each relationship, I use this process. It’s very simple, and sometimes it’s more about quiet reflection, though I may write or type up how I’m feeling. I highly recommend using this process as it helps you to not only be reflective, but also be more strategic in how you choose your clients moving forward:

1) How did I feel about the overall project?

When a potential client fills out my client questionnaire , it gives me the chance to screen them before speaking with them face to face or by phone.  It’s very encouraging when you’re contacted to gauge your interest in working for someone, and sometimes I’ve jumped at the chance to work with a client simply because I’ve always wanted to work with that group or organization. When a potential client tells you what they need and why they feel you’re the person for the job, it’s very flattering but I try to gauge my interest in working on the project based on my own interests, and if I can actually provide value to the client. Some questions to consider:

  • How did I find out about this project, or how did the client find out about me? (Did the client contact me directly or was the client a referral?)
  • Did I enjoy the focus of the project?
  • Have I worked with this population before or did this project give me the opportunity to work with a new population?
  • Did this project provide opportunities for me to learn new skills?
  • Was this an opportunity for me to work with a group or person that I consider my ideal client?

2) How did I feel about my work/role within the project?

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1 Jun, 2016

Ask Nicole: Did You Ever Leave Your Day Job to Run Your Business Full-Time?

By |2021-08-19T18:53:39-04:00June 1st, 2016|Categories: Consulting|Tags: , |0 Comments

Blog Post

In 2014, I wrote the blog post “Am I On the Right Track? Evaluating Nicole Clark Consulting“.

I received several reactions, summed up in these ways:

“I didn’t know you were working full-time!”

or

“How are you running a business while working full-time?”

Since that time, I’ve been asked about my progress on the goals from that post, primarily on this goal:

Transition into Nicole Clark Consulting full-time by January 2016

Starting today, June 1, 2016, I am running Nicole Clark Consulting full-time. Yes, I’m behind on my goal by 6 months, but better late than never.

I set the wheels in motion on October 1, 2015, and on the morning of January 1, 2016, while overlooking New York City skyline on the observation deck of One World Trade Center, I knew I was ready. Honestly, I had forgotten that January 1, 2016 was my original full-time date, and decided that June 1, 2016 would be the day I would be full-time in my business.

I submitted my resignation letter to my supervisor on March 31, 2016, with my last day being May 31, 2016. I didn’t mind staying in my position for the extra 2 months as it ended up taking 2 months for my replacement to be hired and trained.

Outside of some family members, a few friends, and some colleagues (both entrepreneurs and my office co-workers), the only people who knew about my resignation were my Raise Your Voice newsletter subscribers. I also wanted to make sure that all of my client contracts were finalized before submitting my resignation as well.

Let’s go back over my progress:

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11 May, 2016

What to Do During Your First Days with a New Client

By |2021-08-19T18:53:02-04:00May 11th, 2016|Categories: Consulting|Tags: , |0 Comments

Blog Post Title #2

After reviewing the responses to your potential client questionnaire, meeting either in person, virtually, or by phone, and putting the finishing touches on your contract, you’ve landed a new client.

This is part of the on-boarding process, where you’re brought on as a consultant or contract worker for a new project. And since I do most of my consulting around program design and evaluation work, I’m going to speak within the context of working with a new client who has hired you to either develop a program theory model or to design an evaluation specific to an existing program.

To start, most evaluation projects tend to last for an agreed upon length of time. If you’re hired as an external evaluator, and you’ve never worked with this client before, you’re already at an advantage.  An evaluator works with program directors and executive directors to “tell the story”  of their program through identifying potential outcomes for the program activities, creating a data collection process that aligns most with the program and what questions the organization is expecting to answer, and analyzing the results. As an external evaluator, you’re the ideal person because 1) you’re the expert, 2) they may not have the staff capacity to do what you’re about to do, and 3) you don’t come with “baggage” (i.e. you’re not intimately involved with the goings-on of the program, thus being more objective and impartial.)

Despite this, being an external evaluation can also work against you if you don’t make good use of your first days with a new client.

Before you start discussing qualitative versus quantitive data collection or what to highlight in an executive summary, you need to understand what’s going on with the program you’re evaluating and the environment you’re going into. It’s like your first day on the job as a full-time employee. The more you know, the more ahead of the game you’ll be. (more…)

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