Do you have a question to share with the Raise Your Voice community? Let me know.
Michelle, a social worker in Pennsylvania, writes:
I have been researching other options to become involved in within the [social work] field and came across your website. I was wondering if you [could] discuss how to get involved in facilitating workshops/speaking engagements. This is an area I’m very interested in pursuing and am eager to build resources and network with other professionals.
I’m always excited to hear fellow social workers eager to show their expertise in a variety of ways.
I’ve been facilitating workshops in some capacity since 2003-ish. I started co-facilitating workshops as a student, with other youth activists around the country, then as a Reproductive Justice activist and professional social worker. Because I was so new to it, I leaned a lot on my peers to guide the workshop facilitation. I also sought out people who have a delivery style you like or who speak on topics that interests you. The goal isn’t to imitate them, but observe how they engage their audience. Whenever I co-faciliate a workshop or training with someone, I focus on how they engage the audience, how they interject personal experiences that tie into their content, or how they tie in real-world examples to illustrate their content. I eventually found a facilitation style that worked for me.
First, determine what your interests are and what you want to share your expertise in. Next, brainstorm how you want to deliver your information. I’ve written a series on preparing and facilitating workshops (Part One | Part Two | Part Three | Part Four). We tend to think of workshops as being in person, but you can also deliver great content via online formats such as GoToMeeting or Zoom. In my Blog Archives, there’s a section on workshops where I share my own experiences with workshop facilitating as well as exercises I’ve facilitated in workshops.
Secondly (and probably most important), let people know that you’re available for workshops and speaking engagements! Word of mouth has been a driving force for my business and for lots of people interested in professional speaking and workshop facilitation.
Next, find ways to show your expertise before going into a conference or workshop space. My preferred method to show my interests and expertise has been through blogging, and in using my social media platforms to promote my thoughts. Blogging has been a good way for me to show my expertise, gain clients, and have folks invite me to speak. (I view it as an online business card). Blogging has also given me a platform to share my perspective AND has allowed me to revisit my stance to either strengthen my voice or to share a new perspective. Blogging may be that for you as well. Or it may be podcasting or sharing your perspective via YouTube. You can also engage with folks via live feeds on Instagram, Facebook, or Periscope. You can curate the topics you like to talk about and it aids in developing your personal approach and what you’re known for (aka, your brand), which then helps people associate you with certain speaking topics. I recently updated my Speaking page to show what my interests are as well as what I’m most requested to speak on.